Epic Games has enabled Fortnite creators to sell digital items directly inside their custom islands. The new “in-island transactions” feature lets developers monetize their experiences without relying on Epic’s central Item Shop or Battle Pass system.
Within hours of the feature going live, the popular Creative map “Steal the Brainrot” implemented premium bundles priced up to $45. The map also added randomized purchase mechanics where players don’t know exactly what they’re getting before buying.
The feature represents a major shift in how Fortnite Creative works. Previously, creators earned money based on player engagement through Epic’s creator economy program. Now they can sell items and perks directly to players inside their experiences.
Epic splits revenue 50/50 with creators after platform fees are deducted. Those platform fees vary depending on whether players are on PlayStation, Xbox, Nintendo Switch, or PC. Payment processing charges also get taken out before the split happens.
The move pushes Fortnite closer to the Roblox model. Both platforms now host thousands of user-created experiences where developers can sell virtual goods directly to players. Fortnite has steadily transformed from a battle royale game into a broader platform hosting everything from racing games to survival modes.
The randomized purchase mechanics have made some people do a double take. These types of purchases function similarly to loot boxes, where players spend money without knowing the exact outcome. The gaming industry has faced increasing scrutiny over these mechanics, particularly when games have large underage audiences.
Fortnite does offer parental controls that let parents restrict purchases and disable “paid random items.” The settings vary by platform and some require PIN codes. Parents can access these controls through Epic’s Family Center.
