Games Workshop has implemented an internal policy blocking staff from using generative AI in the creation of official Warhammer content and designs. The UK company behind Warhammer 40,000 and Age of Sigmar confirmed that none of its senior managers are currently excited about the technology.
The ban covers work that falls under “content or designs” at the tabletop giant. That includes miniature concepts, faction artwork, rulebook illustrations, marketing visuals, and fiction published through Black Library. The policy applies to employees working on official creative output.
Games Workshop built its empire on distinctive visual identity. The company’s business centers on premium miniature model kits, detailed artwork, and published fiction. Every faction and armor design carries a recognizable house style that defines the brand across decades of releases.
The stance puts Games Workshop at odds with much of the entertainment industry. Many publishers and game studios have embraced generative AI for concept art, writing assistance, and production tasks. GW is taking the opposite route.
Games Workshop has always maintained tight control over Warhammer IP. The company sets strict usage guidelines for fan projects and actively manages how its visuals and narratives are distributed. An AI ban fits that pattern of protecting brand consistency.
The decision also carries thematic weight. Warhammer 40,000‘s lore treats advanced AI as forbidden “abominable intelligence” after catastrophic conflicts in the setting’s history. A real-world anti-AI stance from the company mirrors its own fiction.
What remains unclear is how far the policy extends. Games Workshop licenses Warhammer to dozens of external game developers and media partners. Whether those licensees must follow the same restrictions has not been specified. The company’s animation platform Warhammer+ and upcoming screen adaptations could also face different rules depending on production arrangements.
