High on Life 2 is launching with barely any marketing fanfare and a significant creative pivot. The sequel to Squanch Games’ 2022 sci-fi shooter is ditching the non-stop Rick and Morty-adjacent comedy that defined the original in favor of more polished action gameplay.
The shift marks a clear departure from the first game’s identity. Where High on Life leaned heavily on improvisational dialogue from talking alien guns and constant banter, the sequel reportedly emphasizes tighter gunplay and movement mechanics reminiscent of Insomniac’s Ratchet & Clank series.
The timing has caught players off guard. The game is releasing with minimal promotional push beyond an initial teaser trailer. No major preview cycle or review embargo coverage preceded the launch.
The creative direction change comes directly from Justin Roiland’s exit from Squanch Games. The studio’s co-founder departed in early 2023 following domestic violence charges that were later dismissed and separate allegations of workplace misconduct. Squanch publicly stated it would continue without him.
Roiland’s comedic voice defined the original High on Life. The 2022 game featured his trademark rambling humor style across every talking weapon and NPC. Players either loved the constant chatter or found it exhausting enough that Squanch eventually patched in dialogue reduction settings.
The sequel is launching day-one on Xbox Game Pass and PC Game Pass. This mirrors the first game’s subscription strategy, which helped High on Life reach millions of players immediately at launch despite mixed critical reception.
February is packed with major releases. High on Life 2 is dropping into a crowded window with almost no traditional marketing spend to differentiate itself from competitors.
