Indie game distribution platform Itch.io has suddenly made adult games significantly harder to find and access, leaving many developers and customers confused and frustrated. The changes appear to have been implemented quietly, with affected content essentially “shadowbanned” from search results and browsing features.
Reports indicate that some users can no longer access games they’ve already purchased, with entire product pages disappearing without notice. Several developers have also reported being unable to receive payouts for their adult content due to withheld funds.
The reason behind these abrupt changes appears to be mounting pressure from major payment processors like Visa and Mastercard. According to Discord statements from Itch.io’s founder, the platform is complying with payment provider requirements to maintain their financial services.
This move mirrors similar actions taken by Steam, which also removed or restricted numerous adult games following scrutiny by the payment processor. The trend extends beyond gaming platforms, with similar pressures affecting other digital storefronts that host adult content.
Itch.io has long been known as a haven for indie developers creating unconventional or experimental games, including those with adult themes. The platform’s relatively open policies and low fees have made it particularly valuable for creators who struggle to find homes for their work elsewhere.
For many small studios and solo developers, the sudden restrictions threaten their primary source of income. Without clear guidelines about what content is now prohibited, creators are left guessing about how to adjust their work or where to take their business.
The broader context involves a years-long campaign by advocacy group, Collective Shout, pressuring payment processors to restrict access to adult content across the internet. This strategy proved effective in 2020, when Pornhub was forced to remove millions of videos after losing access to card payments.
Follow the money
The situation highlights the enormous power payment processors wield over digital content. When companies like Visa and Mastercard threaten to withdraw their services, platforms often have little choice but to comply or face financial ruin.
Without an official announcement from Itch.io, the community continues to piece together information through Discord messages and developer reports. Many fear this could be just the beginning of wider restrictions that might eventually impact other types of content.
