Well-known IRL streamer Jasontheween ran into an awkward moment during a recent Austin livestream. An Applebee’s promotional team approached him on Sixth Street with cameras rolling and paperwork ready.
The street team wanted him to appear in their social media content. Their pitch included a free pretzel and promises of fame. At least three different team members tried to convince him to sign their release form on the spot.
Jasontheween wasn’t having it. He immediately declined and walked away without signing anything. Viewers noted how pushy the team became when he refused. One staffer held a camera close to his face while another waved the contract at him.
@spilled.gg Jasontheween gets asked by Applebee’s to sign a release form for a free pretzel during livestream
♬ original sound – spilled
This wasn’t just about a pretzel. Release forms allow brands to use someone’s image in advertising. Signing one means giving up control over how your face appears in corporate marketing campaigns.
Many streamers have become cautious about these situations. The infamous “streamer prom” incident saw creators unknowingly signing away their likeness rights for Popeyes ads. That controversy taught content creators to read the fine print before agreeing to anything.
Austin’s Sixth Street sees tons of brand activations targeting the nightlife crowd. Companies set up pop-ups and hand out free stuff while filming content for social media. Getting releases from everyone who appears on camera is standard practice.
But approaching a streamer with 30,000 live viewers is different than grabbing random bar-goers. Jasontheween already creates content professionally. His image has value that goes beyond a free snack.
Texas law protects people’s publicity rights. Brands need permission to use someone’s likeness for commercial purposes. That’s why the Applebee’s team pushed so hard for his signature.
