Kevin Hart recently revealed he only agreed to host the 2024 BET Awards after negotiating full livestreaming access for Twitch superstar Kai Cenat. This first-of-its-kind arrangement marks a big change in how traditional award shows work with digital creators and new media platforms.
“I only agreed to host the BET Awards if Kai was allowed to stream it freely,” Hart stated in a widely circulated video clip. The comedian’s demand successfully secured Cenat unrestricted access to broadcast the prestigious event live on his channel.
This smart move shows Hart gets where entertainment is heading. By making sure Cenat could be involved, Hart helped the awards show reach a younger crowd who are all about streaming platforms instead of old-school TV.
The two entertainers are already friends and have worked together before, so teaming up on this was a natural fit. Hart, one of the world’s top comedians, used his influence to push for digital innovation at an event that usually follows strict TV rules.
For the BET Awards, this setup could mean way bigger exposure to folks who might skip regular televised award shows. Cenat’s lively, interactive streaming style offers a fresh take on the event, basically creating another way for his millions of fans to experience it.
The decision shows that the entertainment world is starting to realize just how much pull streaming personalities have. Award shows and similar events are looking for ways to bring in digital creators so they can keep up with the times and reach a bigger audience.
