Mizkif confirmed he’s taken a sponsorship deal with crypto casino Stake during a recent stream. The streamer said he’d “rather have gambling than the ads” while discussing his new partnership.
The sponsorship marks a complete reversal from Mizkif’s public stance in 2022. Back then, he was one of the loudest voices calling for Twitch to ban all gambling content. He even threatened to join a creator boycott if the platform didn’t take action.
Twitch did ban unlicensed gambling sites like Stake that October. The platform specifically prohibits streaming slots, roulette, or dice games from these crypto casinos. Creators also can’t share referral codes or links to these sites on Twitch.
Mizkif appears to be working around these restrictions by promoting Stake on Instagram instead. Stream viewers noted he’s been posting the casino’s links on his Instagram stories. This keeps him technically within Twitch’s rules while still collecting the sponsorship money.
His comment about preferring gambling to ads touches on a major pain point for Twitch creators. The platform has pushed streamers to run more ads, offering a 55% revenue share for those who hit certain thresholds. Many creators complain that this hurts the viewing experience.
Mizkif seems to have decided that a gambling sponsorship beats dealing with Twitch’s ad system. It’s a choice that puts him at odds with his own past statements about protecting viewers from gambling harm.
The community response has been swift and critical. Viewers have been digging up old clips where Mizkif promised he’d never take a gambling sponsorship. Others point out the irony of someone who campaigned against gambling now promoting it for money.
