A clip from a recent Mizkif stream shows the OTK co-founder explicitly asking his audience to go to X and like a specific comment he’s been posting on other people’s posts. The comment in question reads “Don’t read the comments here” followed by a link to his Kick stream.
The strategy is straightforward. By getting his viewers to boost this particular reply, Mizkif can effectively make it the most visible comment and potentially discourage casual readers from scrolling through the rest of the replies.
During the stream, Mizkif literally begged his viewers to engage with his reply. This type of audience coordination has become increasingly common among content creators trying to shape social media discussions, just look at NMPlol and his Discord soldiers. Streamers often use their platforms to influence comment sections through pinned posts, community notes, or asking fans to boost specific replies.
The approach carries obvious risks. X reply sections can contain criticism, drama, or negative commentary that creators would prefer audiences skip. By planting a highly-liked “don’t read this” message at the top, the goal is damage control.
The tactic frequently backfires. Telling internet users not to do something often has the opposite effect. A prominent comment warning people away from other replies tends to make those replies more interesting, not less.
