Roblox just dropped two massive announcements at the Roblox Developers Conference. The gaming platform revealed plans to pump serious money into artificial intelligence while celebrating its highest daily active user count ever.
The company says it will “heavily” invest in AI across its entire platform. This isn’t just about adding a few smart features here and there. Roblox wants AI everywhere—from helping creators build games to keeping players safe online.
While the exact user number wasn’t disclosed, Roblox had already passed 47 million concurrent users earlier in the summer of 2025. The new record means even more players are jumping into the platform’s millions of user-created experiences every single day.
The AI push targets three main areas. First up is creator tools. Roblox wants to make it way easier for anyone to build games, even if they can’t code. The platform already offers AI assistants that help write scripts and generate textures. Now they’re going bigger.
Discovery is the second focus. With millions of experiences on the platform, finding the perfect game can be tough. Better AI recommendations mean players will see games they actually want to play, and creators will reach the right audiences.
Safety rounds out the trio. More users means more moderation challenges. AI will help spot problematic content faster and keep the platform safer for its famously young audience.
Roblox isn’t starting from scratch. The platform already uses AI for code suggestions in Roblox Studio, where creators work their magic using the Lua scripting language. Material generation tools let builders create textures with simple prompts. Translation features help games reach global audiences.
The timing makes sense. Competitors like Fortnite Creative and Minecraft keep adding their own creator-friendly features. Every major gaming platform wants to be the place where the next viral hit gets built.
When robots help humans have more fun
For regular players, this means discovering better games and safer spaces to hang out. For creators, it’s about turning wild ideas into playable experiences without needing a computer science degree.
The big question is when these AI upgrades will actually show up. Roblox hasn’t shared specific dates or dollar amounts yet. But with record users flooding in daily, they’ll need to move fast to keep everyone happy.
