Russian gambling streamer Subo gets assaulted live on air by MMA fighter he paid $30k to appear

Turns out insulting a professional fighter on camera isn't the best content strategy.

Man in hoodie and people fighting indoors
(Image via INSTASTARS, nexta_tv on X)
TL;DR
  • Gambling streamer Subo paid MMA fighter Shovkhal Churchaev $30,000 to guest on his Dubai stream.
  • After Subo allegedly insulted and mocked him on air, Churchaev assaulted him while demanding he apologize on his knees.
  • Subo deleted the VODs but clips went viral and were picked up by Russian and Azerbaijani news outlets.
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Russian-language streamer Subo, real name Subhan Mamedov, was physically assaulted during a live gambling broadcast in Dubai by MMA fighter Shovkhal Churchaev—the same fighter he’d reportedly paid around $30,000 to appear as a guest.

The attack happened after Subo allegedly spent the stream insulting and taunting Churchaev. According to Russian speakers who watched the broadcast, Subo mocked the fighter for unsuccessfully seeking a UFC contract and allegedly “getting on his knees” to beg Dana White for an opportunity that never came.

Churchaev eventually snapped. Video clips show him repeatedly slapping Subo’s head and face with open hands while shouting in Russian. Throughout the assault, the fighter yelled “Izvinis!” (Apologize!) and “Vstan’ na koleni!” (Get on your knees!), demanding Subo beg for forgiveness from the audience.

The attack involved multiple strikes, physical shoving, and Churchaev manhandling the streamer into submissive positions. Subo can be heard complaining about bleeding but doesn’t fight back. Several viewers noted that as a trained fighter, Churchaev showed restraint—the assault could have been far worse.

Subo is a former Russian prank content creator who relocated to Dubai after facing allegations of scamming and tax evasion in Russia. He now focuses on gambling streams from the UAE, where many creators in legally gray areas have set up operations.

The paid appearance gone wrong reportedly cost Subo 3 million rubles, roughly $30,000. After Churchaev left, Subo quickly ended the stream and deleted all VODs.

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