The official Taiwanese League of Legends page has launched one of the tastiest esports promotions ever seen, promising free chicken fillets for every kill and win by CTBC Flying Oyster (CFO) at the Mid-Season Invitational (MSI) 2025. The unique campaign has already brought the grand total up to 1,010 chicken fillets that will be handed out to fans.
According to the announcement made on their social media page, the promotion works in a straightforward manner: 10 chicken fillets will be given away for each kill secured by CFO players during MSI matches, while each game victory nets an additional 100 fillets. The chicken count “accumulates indefinitely” throughout CFO’s tournament run.
MSI is one of the two major international League of Legends tournaments each year, bringing together champion teams from regional leagues around the world. CFO enters the competition as the top seed from the League of Legends Circuit Pacific (LCP) region.
The promotion has got Taiwanese LoL fans talking, who are now cheering even harder for their regional champions. The campaign also includes a lucky draw where one commenter supporting CFO will win a Spirit Flower Festival Lilia plush. Winners will be announced on the same official post before July 15th.
“CFO aka Chicken Filet Onme,” joked one fan in the comments, while another proclaimed the team was “literally solving world hunger.” The clever wordplay shows just how much the fans are loving the promo.
While the exact distribution method for the chicken fillets hasn’t been specified, food-based promotions like this are nothing new in East Asian esports culture. Fried chicken, in particular, is a fan-favorite in gaming circles across Taiwan, Korea, and other Asian regions, often seen as a way to celebrate good luck and wins.
The 1,010 chicken fillets racked up so far really show how well CFO is doing at the tournament, with every kill and victory adding to the growing stash. Fans are encouraged to keep following the official page for updates on how to nab their share of the chicken pile.
