Creator Clash, the influencer boxing event marketed heavily as a charity fundraiser for Stand Up To Cancer, has come under scrutiny after a transparency update on their official website revealed founders were set to receive a substantial cut of the profits.
According to the updated information, iDubbbz and his wife Anisa Jomha, who founded the event, were allocated 34% of any net profits generated from Creator Clash 3. Meanwhile, the participating fighters would receive 54%, with the remaining 12% going to staff and production.
This just sounds like a For-Profit Boxing Event that links a GoFundMe. pic.twitter.com/cx9qc9BGvG
— 𝕹𝖎𝖈𝖍𝖔𝖑𝖆𝖘 𝕯𝖊𝕺𝖗𝖎𝖔 (@nicholasdeorio) May 29, 2025
This revelation has raised questions about the true nature of the event, which has been widely promoted as a charitable endeavor. The website clarifies that direct donations made through the event’s donation links are completely separate and go entirely to Stand Up To Cancer. However, revenue from ticket sales, pay-per-view purchases, and other monetized aspects of the event would be subject to the profit-sharing arrangement.
Previous Creator Clash events reportedly lost money, meaning no profits were actually distributed to charity in some cases. The new structure appears to be a response to these financial challenges, ensuring that direct donations reach the charity regardless of the event’s profitability.
The difference between net profit and donations definitely matters here. Event expenses can be massive—including venue costs, fighter compensation, travel, accommodation, production, marketing, and staff wages. Only after covering these expenses would any remaining funds be divided according to the profit-sharing structure.
iDubbbz, known for his “Content Cop” series on YouTube, started Creator Clash in 2022 as an annual boxing event featuring internet personalities. While the event has built its brand largely on charitable giving, this latest transparency update suggests a more complicated financial setup than many fans may have realized.
Industry standards for charity event compensation vary a lot. Many legit charity events have admin costs and pay organizers, but a 34% profit share for founders stands out compared to traditional charity fundraisers, where organizers typically receive a salary instead of a cut.
