Doug Bowser is switching kingdoms. The former Nintendo of America president has joined Hasbro’s board of directors.
Bowser spent years as the public face of Nintendo’s operations across North and South America. He stepped into the president role in 2019 and managed everything from marketing campaigns to regional partnerships.
Now he’s moving into corporate oversight at Hasbro. The role is a board seat, which means periodic meetings and strategic guidance rather than running day-to-day operations.
Hasbro owns Wizards of the Coast, the company behind two of tabletop gaming’s biggest properties. Dungeons and Dragons has exploded in popularity over the past decade, especially with the popularity of Baldur’s Gate 3. Magic The Gathering remains one of the most profitable trading card games in the world.
A board member doesn’t manage creative teams or product launches directly. But board decisions shape corporate strategy, approve major investments, and set priorities for divisions like Wizards of the Coast.
From Mario to dragons
Bowser brings decades of experience in consumer entertainment and gaming brand management. His time at Nintendo included navigating the Switch’s continued success and building relationships across the gaming industry.
For Hasbro, adding a veteran gaming executive to the board signals focus on their entertainment IP. Wizards of the Coast has become increasingly important to Hasbro’s bottom line as both D&D and Magic expand into video games, streaming content, and licensing deals.
