In a recent Twitch stream, Ian “iDubbbz” Carter directly asked viewers to subscribe to his channel and upgrade to higher subscription tiers. As viewers could see his subscriber count actively drop during the stream, iDubbbz begged for more subscribers to stay afloat.
iDubbbz rose to fame in the mid-2010s with his Content Cop series, where he created harsh critical videos targeting other YouTubers including LeafyIsHere, Tana Mongeau, and RiceGum. He worked alongside creators like Filthy Frank (now musician Joji), MaxMoeFoe, and Anything4Views as part of what many consider the edgy era of YouTube.
His channel currently sits at roughly 7 million YouTube subscribers. But his recent videos struggle to break 1 million views, and his Twitch subscriber count remains in the hundreds, a fraction of his YouTube audience.
The career shift began around the early 2020s when Carter publicly apologized for aspects of his old content and said he had “developed empathy.” He moved away from the confrontational Content Cop format toward documentary-style videos about internet figures like Airsoft Fatty, Dax Flame, and Sam Hyde.
Carter co-founded Creator Clash, a charity boxing event for content creators. The first event in 2022 raised millions and was considered successful. Creator Clash 2 in 2023 reportedly lost money and fueled many controversies, including a public dispute after fighter Froggy Fresh was removed from the card. Co-founders iDubbbz and Anisa Jomha left their leadership positions, and shortly after Creator Clash 3 was delayed indefinitely.
Despite his claims of now having empathy, iDubbbz stated that his goal was to become the “white Hasan” of Twitch, and made various controversial claims during his streams. His Patreon subscriber count has also been declining over recent months. Some content creators have made videos tracking the steady drop in his support across platforms.
From Content Cop to sub counter
The streaming clip highlights the distance between Carter’s past popularity and current reality. A creator who once commanded millions of views per video is now openly tracking subscription metrics and asking viewers for financial support in real time.
His behavior during the stream struck many viewers as noticeably different from his Content Cop days. The high-energy, sarcastic persona that made him famous has been replaced by a more subdued delivery that some longtime fans find unrecognizable.
Carter has admitted to taking various medications including ADHD medication and mood stabilizers in podcast discussions with his wife, streamer Anisa Jomha. He also mentioned experiencing eye problems from boxing training.
