inZOI, a new life simulation game developed by South Korean company Krafton, has made a splash with its Early Access release on Steam.
The game quickly claimed the No. 1 spot on Steam’s Top Sellers list, attracting 60,000 concurrent players and scoring an impressive 88% approval rating. Priced at $45, inZOI offers players a fresh alternative in a genre long dominated by The Sims franchise.
At its core, inZOI follows the familiar life simulation formula where players manage virtual characters, called “Zois,” through their daily activities and life goals. The game blends city customization with direct character control using WASD keys, giving players hands-on involvement in their virtual world.
What sets inZOI apart is its innovative implementation of generative AI. Players can create unique textures by simply typing text prompts, generate 3D objects from images, and apply AI-generated movements to characters. This unprecedented level of customization opens up creative possibilities that go beyond traditional preset options found in similar games.
Early players have reported varied experiences with the game’s performance, noting it runs well on mid-range to high-end PCs but may struggle on older hardware. As expected with any Early Access title, users have encountered minor bugs and unfinished elements that Krafton will likely address in future updates.
The community feedback highlights both enthusiasm and constructive criticism. While some players find the art style somewhat “sterile” or “bland,” many appreciate the game’s potential.
One player humorously noted: “The game is far better than I expected… you can hit pedestrians with your car and they go ragdolling, it’s hilarious.”
Built on Unreal Engine, inZOI supports modding through a partnership with CurseForge, promising long-term expansion through community-created content. The game includes some representation of LGBTQ+ characters with support for non-binary identities and diverse romantic preferences, though players have noted room for improvement in this area.
