Ludwig Ahgren, a jack of all trades
YouTuber, podcaster, comedian, game-show host and esports commentator—Ludwig's career began on Twitch back in 2018 as a part-time activity, where he played games like Super Smash Bros., Melee, Dark Souls, and Mario Party 2. With his background in stand-up comedy, many viewers enjoyed his commentaries and videos.
In 2019, he committed to streaming full-time, and later in the year, he broke the record in Mario Party 4's button-smashing mini-gaming. This gained him major attention along with an increase in followers. With his active presence in the Smash community as both a competitor and commentator, he built connections with the OfflineTV network, including Mang0.
Throughout 2020, his presence only grew. When Among Us blew up, Ludwig joined the trend early and streamed games alongside major creators like Pokimane and Disguised Toast. These collabs helped expand his audience, jumping from 100k followers at the start of 2020 to one million by the end of the year.
When a day becomes a month
On March 14, 2021, Ludwig started what was supposed to be a 24-hour subathon, where each tier-1 sub added 10 seconds to his stream timer. Viewers quickly turned the 24-hour challenge into a 31-day stream that ran from March 14 to April 13. At peak, Ludwig amassed over 282,000 concurrent subscribers, breaking Ninja's previous Twitch record.
Ludwig gathered over 38 million unique views and streamed for 716 hours straight, ending with over 200k concurrent viewers. Not only was this significant for Ludwig's career, but it also set the benchmark for the subathon format. This success landed Ludwig in elite status as the most subscribed Twitch streamer at the time.
Goodbye Twitch, hello YouTube
A few months after his record-breaking subathon, Ludwig's contract with Twitch was due for renewal, but he never re-signed. Instead, on November 29, 2021, he announced on social media that he would be moving to YouTube Gaming starting November 30, 2021. Why? YouTube offered him the flexibility and creative freedom that Twitch couldn't accommodate.
With his switch to YouTube, Ludwig gained more live viewers than he ever did on Twitch, and his VOD content averaged over a million viewers per video. He also found more time for side projects, such as his Christmas album and large-scale creator events, most notably the Creator Dodgeball World Championship.
The tournament was a major industry crossover, unifying creators from YouTube, Twitch, Kick, and podcasts, breaking down platform rivalries. This event highlighted the rise of creator sports, with Ludwig leading the charge with one ambitious idea after another.
Live streams to live shows
Ludwig launched his minimalist clothing line Mogul Moves in 2019, featuring clean, logo-driven hoodies and sweatshirts. While many assumed it was just YouTube merch, the line stood apart with its own streetwear aesthetic. Each drop sold out in minutes, winning over both fans and streetwear fanatics, giving Mogul Moves major traction right from the start.
Recently, in June 2025, his apparel line collaborated with Cowboy Bebop, debuting at Anime Expo in LA. The capsule included ten items including hoodies, jackets, socks and enamel pins.
Beyond merch, Ludwig launched his podcast, The Yard, in July 2021, hosted with Nick Vercillo, Adien McCraig, and Anthony Bruno. Known for its irreverent free-wheeling conversations, the podcast has built a loyal audience and, as of today, still holds a 4.9-star rating on Apple Podcasts.
Mogul Moves later expanded into production and event planning, with the launch of Offbrand in 2022. Ludwig co-founded the studio production agency along with Nick Allen, Nathan Stanz, and Brandon Ewing, with the goal to use Offbrand to produce live shows, tournaments, and large-scale creator events.
Bigger streams, bigger dreams
In 2021, Ludwig premiered Mogul Money, a game show streamed online with contestants dialing in remotely. The finale was livestreamed on July 2, 2022, at the YouTube Theatre, featuring appearances from Pokimane, xQc, Sykkuno, Sodapoppin, and Fuslie. The event drew in over 5,000 in-person attendees, making it Ludwig's first major in-person event with his streaming brand.
In October 2022, Ludwig hosted the Super Smash Bros. Invitational through Mogul Moves, offering a $30–50k prize pool. The event drew massive viewership, but its high production costs left Ludwig in the red. Instead of seeing it as a failure, he called it an investment to keep the Smash community alive, showing his support and dedication.
The ultimate hybrid chess-boxing competition
On December 11, 2022, Mogul Moves hosted a hybrid-chess-and-boxing competition at USC's Galen Center in LA. The lineup had content creators like BoxBox, Stanz, and Overtflow, along with chess pros like Dina Belenkaya, Andrea Botez, and GM Aman Hambleton. Competitors participated in alternating rounds of chess and boxing across formats such as Smash-boxing and chessboxing.
This drew in an estimated 10,000 in-person fans and set the record as the most-watched chessboxing event of all time with 550k live and 2.8m replay viewers. Mogul Moves was becoming more than a personal brand, but an entertainment production. The event itself, in Ludwig's words, was the "coolest shit he's ever done".
The following December, Ahgren hosted the Creator Dodgeball World Championship with over 30 creators from across platforms like Valkyrae, Sykkuno even Twitch's CEO, Dan Clancy. Because of the multi-platform reach, the event amassed 123,300 peak viewers and 494,800 hours watched with just 5 hours of gameplay.
This event marked Ludwig's return to Twitch after two years. With the dual-platform simulcasting, he showed his ability to maximize cross-platform reach, receiving respect from viewers for his inclusion and high production.
Red Bull takes the win in the Streamer Games
In early 2024, Ludwig officially signed as a Red Bull athlete, joining the brand's roster of esports and entertainment personalities. Though this was more than just a sponsorship, it was a co-created partnership under Mogul Moves and Offbrand. This collaboration involved co-creating large-scale events, providing Ludwig with financial support, and brand credibility.
The Streamer Games was a co-created event with Red Bull, hosting an athletic competition held at Leuzinger High School in LA. The event had creators grouped into teams, competing in events inspired by traditional track and field and schoolyard games such as the 1m + 99m dash, gymnastics and the tungsten cube toss.
The participating teams were Team Red Bull, 100 Thieves, OffineTV and Podcasters, though of course Team Red Bull won, being led by Ludwig himself.
Offbrand takes over Smash Summit
In his early days, Ludwig started to get attention in the Super Smash Bros. and Melee community by working with the Smash Summit production team. Though in 2023, when he launched Offbrand, Ludwig hired production staff from the now inactive Beyond the Summit (BTS). Many noticed that Offbrand was now being operated by the same talents who were with BTS.
However, despite their shared history, Ludwig has been careful not to brand his events under the Smash Summit name. Even when hosting major tournaments, he presented them under Mogul Moves or Offbrand. For many viewers, that signalled a clear break. Ludwig wasn't reviving Summit, but rather building a new identity for competitive Smash through his own companies.
Friendships caught in controversies
In February 2023, Twitch streamer and long-time friend of Ludwig, Atrioc, accidentally revealed that he had purchased access to deepfake porn. The adult content featured female creators, including QTCinderella (Ludwig's girlfriend), Pokimane, and Maya Higa.
QTCinderella went live, emphasizing the emotional and psychological impact of having her face used in non-consensual content. Ludwig addressed the situation in a Mogul Mail video, stressing that the focus should be on supporting affected women.
Atrioc issued a public apology, admitted fault, and announced he was stepping away from content creation temporarily and was working with law firms to help remove similar content from the internet.
Despite the scandal, Ludwig and Atrioc have remained publicly friendly, likely due to their long-standing personal relationship.
Beerio gone wrong
This year's Beerio Kart World Cup happened in June, a chill, booze-filled Mario Kart event hosted by Ludwig that sparked major backlash. Mang0 appeared on stream, clearly intoxicated, and made inappropriate advances toward other creators.
With the clip circling around the internet, Ludwig had to ban him from all future Mogul Moves events. Shortly after, Cloud9 dropped Mang0 as well, ending their 11-year friendship. Mang0 did publicly apologize for his behavior, calling himself a "drunk dumbass" and pledging to stop drinking.
Although Ludwig didn't condone Mang0's actions, many creators criticized him for encouraging drinking and allowing inappropriate behavior. Fans were also disappointed, especially given Mang0's role in supporting Ludwig during his early days as an up-and-coming streamer.
What the future holds for Ludwig
Even if you've never watched a single Ludwig stream, his impact across platforms is undeniable. From YouTube gaming to in-person spectacles, Ludwig has scaled Mogul Moves and Offbrand into multi-platform powerhouses.
With visual-forward gameplay, variety drops and brand collaborations, Ludwig has evolved from content creator to an innovator and visionary for online entertainment.
Most recently, Ludwig launched his first creator-led basketball tournament, Basketball Jam, bringing another sport to his growing YouTube series. The most recent Streamer Games have just passed, once again being backed by Red Bull with Olympic-style challenges. It looks like Ludwig's empire only continues to grow.
