Twitch streamer TheStockGuy has put the brakes on rumors of a platform-wide “Adpocalypse.” In a recent statement, he clarified that ad revenue issues on Twitch are mainly hitting streams with political tags, not the entire platform.
TheStockGuy got caught up in the Twitch “Adpocalypse” debate after he reported that he had lost 80% of his revenue a few days ago. Now he clarified that his own ad revenue only took a hit when he used the “election” tag on his stream. Once he removed the tag, his ad income returned to normal levels.
Twitch has implemented new measures to tag streams discussing politics or sensitive social issues. These tagged streams are currently facing advertising restrictions, which has led to concern among political content creators.
Interesting!
— Zach Bussey (@zachbussey) November 18, 2024
Once @TheStockGuyTV removed the 'Election' tag from his stream, his ad revenue returned for the subsequent stream. He says, "There is no adpocalypse."
To me, it does suggest Twitch opted to remove ads from anything politically related. pic.twitter.com/erlwOt2NsE
The situation mirrors the infamous YouTube “Adpocalypse” of 2017, where many creators lost monetization due to advertiser concerns. However, the Twitch scenario appears more targeted, focusing specifically on political content rather than affecting all creators.
Many Twitch viewers mock the initial overreaction, while others express worry about the future of political discourse on the platform. There’s ongoing debate about whether Twitch might create a separate category for political content with limited advertising options.
Political streamers may need to weigh the benefits of using accurate tags against potential loss of ad revenue. Some worry that Twitch might even apply these tags without streamer consent in the future.
