Twitch just dropped their latest app update, and to say the least, it disappointed most of the community. The streaming giant has introduced a new feature that the community mockingly called “Twitch Tok”. The feature allows users to scroll through live streams that are picked by an algorithm similar to TikTok.
The update aims to spice up content discovery with a swipe-based format for clips and streams. We can only guess the conversations Twitch boomer executives were having while trying to come up with ways to appeal to Gen Z.
Critics are slamming the update as a square peg in a round hole. They argue that Twitch’s bread and butter, which is live streaming, doesn’t work with TikTok’s rapid-fire, short-form style. It’s not exactly a natural format to engage with the platform’s content.
Additionally, the beloved “follows” list has been shoved into the background. Users now have to click through a digital maze just to find their favorite streamers—a change that is both annoying and pointless. Tablets and phones are automatically switching to vertical mode, making users feel like they’re constantly adjusting the screen orientation.
It’s not all doom and gloom, though. Some users are vibing with the new look, especially for clips. They’re digging the chance to discover new streamers beyond the usual big names. For smaller streamers, this could be a game-changer. The algorithmic approach might give them a fighting chance against Twitch’s heavy hitters. But will it be enough to outweigh the frustrations?
Some tech-savvy users are already taking matters into their own hands. They’re downgrading their apps or jumping ship to alternatives like Frosty or BTTV. It’s the streaming equivalent of “If you don’t like it, leave” and some folks are doing just that.
As competitors like YouTube Gaming and Facebook Gaming circle like sharks, Twitch can’t afford to upset its user base. The next few weeks will be crucial in determining whether “Twitch Tok” becomes the next big thing or joins the graveyard of failed platform updates.