xQc opens a Minecraft post on X and is reminded why you don’t scroll down

The streamer learned the hard way why brand posts and their comment sections exist in two different universes.

(Image via xQc on Twitch)
TL;DR
  • xQc clicked on a Minecraft post promoting a Black History Month educational feature and scrolled through the replies.
  • He immediately encountered inappropriate and extreme comments that contrasted sharply with the wholesome original post.
  • The moment showed how brand posts on X regularly face chaotic reply sections that the algorithm pushes to the top.
Community Reactions
How do you feel about this story?
👍
0
👎
0
😂
0
😡
0
😢
0

xQc was browsing X during a recent stream when he clicked on a post from the official Minecraft account. The post promoted an educational feature tied to Black History Month and civil rights—a wholesome initiative meant to bring real-world history into the game.

Then he scrolled down.

The replies under the post painted a very different picture. What started as a standard promotional message quickly devolved into chaos as xQc saw what looked like someone whipping a character in Minecraft.

His reaction was immediate. “But why though?” he asked, visibly confused by what he was seeing. The moment perfectly captured the disconnect between official brand messaging and the unfiltered reply sections that follow.

Minecraft appears to have restricted who can reply to the post at some point, likely in response to the kind of content xQc stumbled into. But by then, the damage was done.

This isn’t Minecraft‘s first rodeo with educational content facing public scrutiny. The game regularly releases themed features through its Marketplace on Bedrock Edition, including partnerships for cultural and historical events. These initiatives often walk a fine line between education and entertainment, and opening them up to public comment can backfire spectacularly.

Explore More
Meet the Editor
mm
Head of Spilled