December 11 marked the 11th anniversary of Rust launching in early access. A few weeks later, the game reached a new concurrent Steam player peak of 260,000. What makes this milestone even more remarkable is that it isn’t a one-time resurgence but rather part of a years-long trend of Rust‘s steadily growing popularity.
Rust is still popular—in 2025
According to SteamDB’s data, Rust broke its own concurrent player record on Valve’s platform over a dozen times since late 2013. Most of those occasions happened after the game left early access in February 2018.
Facepunch Studios confirmed that Rust had 5.5 million unique players in 2024 alone, with its fandom logging over 40 million hours in the game. Between that and the fact that the game just broke yet another one of its concurrent player records, it’s safe to say that Rust is bigger than ever in 2025.
Why the Rust community keeps growing
Like every long-lasting gaming hit, Rust’s enduring popularity isn’t just down to one thing. Instead, its sustained momentum stems from several distinct yet mutually reinforcing factors.
Frequent content updates
Nothing is more important for a live service game than consistent updates. And that’s precisely what Facepunch Studios has been delivering for over a decade, with Rust averaging more than one update a month since its early access days.
Apart from a never-ending stream of cosmetics, these updates introduced new mechanics, helping Rust evolve from a simple survival game to a complex experience that incorporates a variety of simulation elements.
Things like electricity and wiring systems, Monument Puzzles, vehicles, dynamic cargo ship events, and a revamped agriculture system—featuring everything from soil quality to genetics—have all added to Rust’s complexity over the years, keeping existing players engaged while attracting new audiences.
Modding and server customization
Another factor contributing to the game’s longevity is its modding support. The ability to play on modded servers with custom rulesets and plugins helps keep Rust feel fresh for veterans, and new user-made content is always coming out on sites like Lone Design and CHAOS.
Community-created plugins are a big part of the reason why Rust can be experienced in so many ways, ranging from hardcore PvP modes to more relaxed scenarios focused on creation, exploration, and experimentation.
Streamers
Streamers have also played a significant role in maintaining and growing Rust‘s popularity. Shroud, xQc, CohhCarnage, and Summit1g are just some of many high-profile entertainers who played Facepunch Studios’ hit game over the years, creating a variety of content that helped broaden its outreach.
Many of them continue to stream Rust to this day. According to Streams Charts, Rust is currently the 10th most-viewed game on Twitch, responsible for 10 million viewer hours last week alone. This never-ending influx of streams not only produces moments that entertain current fans but also intrigue potential new players.
Twitch Drops
Facepunch Studios has long recognized the positive effect that streaming has on its game’s continued popularity. Accordingly, the British developer has embraced this medium by partnering with various content creators to offer Twitch Drops.
Based on the studio’s own metrics, Rust players have claimed over 1.1m Twitch Drops over the years. These promotional efforts not only keep the existing player base engaged but also maintain Rust’s relevance on Twitch, increasing the likelihood of the game finding new audiences.
Multiplayer focus (even without the esports angle)
Looking at the current list of most-played games on Steam, it’s obvious that Rust is far from the only older title that’s still keeping PC gamers regularly engaged in 2025. But while most games with such immense staying power are competitive titles, Rust doesn’t really have an esports component to speak of.
Even without a competitive scene, the game’s multiplayer focus helped keep it relevant over the last 11 years. With a dynamic world in which every interaction can lead to new alliances or deadly conflicts, even an unmodded version of Rust is a quintessential multiplayer experience in its infinite replayability.
Survival genre’s popularity
Looking at the slightly bigger picture, Rust has also thrived by being part of a genre that just can’t stop exploding in popularity, year after year. Similar games like DayZ, The Forest and Ark: Survival Evolved also continue to attract tens of thousands of players every day, even though they’re around ten years old by now.
Pretty much all big hits in the survival genre offer a highly engaging gameplay loop of gathering resources, crafting tools, building bases, and both collaborating and fighting with other players. Rust really nails this formula better than most, so it’s no surprise that it stands out as one of the most enduring favorites in the survival genre.
Bright future ahead
While only time will tell whether Rust can continue growing its community, the game currently seems well-positioned to at least maintain its momentum for a while yet.
That’s in no small part thanks to its Primitive update, which executive producer Alistair McFarlane is touting as “one of the most impactful” content drops that Facepunch ever made.
The recently released Primitive update introduced a new game mode emulating medieval-style combat and survival tactics, complete with new structures, siege weapons, and other types of armaments, among other novelties.
Its emphasis on less technologically advanced warfare promises to add another layer of depth to Rust, thus continuing the long-running trend of Facepunch reinventing its hit survival game with new experiences.
The Primitive update might just be the first of several major Rust content drops in 2025. With this update on the horizon and the game’s popularity continuing to hit new milestones, the future of Rust is looking as bright as ever.
