Maya Higa revealed that her work on Twitch has helped raise more than $7.5m for animal conservation causes worldwide since 2019.
That figure spans multiple campaigns, charity streams, and fundraising drives, not a single big event. It covers the years before and after she co-founded Alveus Sanctuary, her nonprofit exotic animal sanctuary and virtual education center in Texas, which opened its doors in 2021.
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Higa built her channel around something rare on Twitch: wildlife education. Instead of variety gaming or Just Chatting marathons, her streams revolve around ambassador animals, conservation talks, and guest experts. Alveus itself doubles as a real-world sanctuary and a full-time media operation, broadcasting live to audiences who would never otherwise tune into a nature documentary.
The $7.5 million total is broad. It includes money raised directly for Alveus as well as donations funneled to outside conservation groups through her streams and partnerships. Alveus publishes annual reports covering its own finances, though those filings only track sanctuary spending, not the entire running total.
Conservation is a notoriously tough fundraising category. It lacks the urgency of disaster relief and the visible payoff that pulls in casual donors. Pulling seven figures out of a Twitch chat for endangered species is not a small thing.
