You’ve been scrolling through Instagram recently and you noticed the same face appearing over and over again? Then you might witness the flood of Mellstroy memes that are saturating social media platforms all over the world.
Mellstroy, whose real name is Andrey Burim, is a Belarusian Kick streamer that is extremely popular in his home country as well as Russia—and now starts to win over an international follower base.
The 25-year-old has gained attention on Instagram for multiple reasons, one of which is a controversial incident where he punched a woman during a live stream. This incident went viral and marked him as Russia’s most famous trash streamer.
However, what has mostly boosted Mellstroy’s visibility on Instagram is a clever and somewhat controversial tactic: He has offered up to $300,000 to creators on the platform to include his face in meme videos.
This stunt has led to a flood of posts featuring Mellstroy’s face in various humorous or absurd contexts videos. The meme got so big that even celebrities like Kylian Mbappé and Logan Paul reacted to the internet phenomenon.
Currently, Mellstroy is staying in Turkey, where he continues to create content and regularly streams on Kick. Despite the controversies surrounding him, he remains active on social media and is probably looking for the next opportunity to hype his personal brand.
