Last night, basketball legend LeBron James joined Twitch star Kai Cenat’s stream, while featuring comedian Kevin Hart as a guest. The star-studded affair drew a record-breaking 600,000 live viewers in front of their screens. It’s already the second time within a few weeks that Kevin Hart has joined Twitch’s biggest streamer for an IRL stream.
Kai could not believe his eyes when Kevin suddenly picked up a phone call and announced LeBron calling him. It’s up to you to decide whether LeBron’s cameo on the stream was a lucky coincidence or a clever PR stunt. One thing is for sure though: The Lakers’ legend did not waste too much thought on his script as he greeted everyone by dropping an n-bomb.
Kai’s Twitch fans love the latest attention their stream is getting, and Kevin fits right into the mix. Fans praise him for adding the extra Hollywood factor to Kai’s streams, and LeBron’s appearance seemed to elevate the channel to a new level. Currently, the two might just be Twitch’s most entertaining hosts.
But this time it was LeBron’s surprise appearance that really stole the show. The usually media-savvy superstar let his guard down, giving viewers a peek behind the curtain of his carefully curated brand.
The stream highlighted the growing influence of creators like Kai Cenat in the entertainment landscape. With the ability to pull in A-list guests and massive viewership numbers, streamers are becoming the new late-night hosts. It’s exciting to see which celebrities could be next to appear on his streams.
Of course, James also knew exactly why he chose Kai’s stream. He got the chance to casually mention his new clothing line in front of almost 700,000 viewers while Kai was wearing some of his clothes. Perhaps the call was not so unexpected after all.