A fresh ranking of the top-selling VALORANT Champions Tour team bundles has revealed which partnered orgs are actually moving cosmetics in-game, and the results don’t always match up with stage performance or social media noise.
Leviatán continues to dominate the Americas. Team Liquid sits at the top of EMEA. All Gamers has taken the top spot in China, leapfrogging EDward Gaming. Paper Rex and T1 anchor the Pacific.
VCT team capsules are Riot’s official team-branded cosmetics. Each bundle usually includes a Classic pistol skin, a player card, a spray, and a gun buddy. A portion of revenue goes back to the partner organization, making bundle sales one of the more direct ways fans financially support their teams.
Because the Classic is VALORANT‘s default sidearm, these skins are highly visible in any match, which gives bundles extra appeal beyond pure team loyalty.
Americas: Leviatán won’t stop selling
Leviatán leads the Americas for the third year running. The org’s dragon-scale visual identity has become one of the most recognizable bundle designs in the game, and players keep buying it regardless of how the team performs on stage.
G2 Esports ranks above Sentinels, placing SEN third despite a rougher competitive year. The bigger surprise is who isn’t there. 100 Thieves, one of the most online orgs in North America, is missing from the top spots. LOUD and KRÜ also placed lower than many expected.
EMEA: Liquid on top, Heretics and KC lurking
Team Liquid takes EMEA’s top spot, leaning on years of brand equity across multiple esports titles.
Team Heretics’ pink Classic is a strong seller, appealing to both Heretics fans and players who just like a flashy magenta sidearm. Karmine Corp also charts well, which says everything about its fanbase given the team can barely sniff playoffs.
Fnatic’s apparent absence from the top is one of the bigger eyebrow-raisers. Team Vitality’s yellow Classic got dragged for its design. Turkish orgs, despite the region’s massive VALORANT viewership, didn’t break through either.
Pacific: PRX, T1, and a Japanese fanbase that refuses to quit
Paper Rex and T1 are the heaviest sellers in Pacific, with both bundles regularly spotted in lobbies worldwide.
DetonatioN FocusMe lands in third, which is a remarkable result for an org whose VCT campaigns have been rough. Japanese fans showed up with their wallets.
Gen.G also holds a top spot, propped up by Korean loyalty and lingering goodwill from t3xture and past success. ZETA DIVISION, once a sales monster, has reportedly slipped alongside its competitive decline. RRQ is missing from the top tier despite huge Indonesian viewership, with purchasing power likely playing a role.
China: All Gamers pulls off the upset
The biggest headline sits in China, where All Gamers outsold EDward Gaming.
EDG was expected to run away with this one. They’re the 2024 Champions winners and the country’s flagship VALORANT team. But All Gamers’ broader org strength across titles like Honor of Kings, combined with recent VCT momentum, seems to have flipped the script.
Bilibili Gaming sells strongly thanks to its pink-and-purple color scheme, even after missing playoffs. TYLOO also charts higher than XLG, despite XLG being one of China’s strongest teams competitively.
Design eats performance for breakfast
The throughline across every region is simple. Looks matter more than W’s.
Pink, purple, and gold-accented bundles dominate. Plain red-and-black or yellow designs underperform. Fanbase size on Twitter doesn’t equal cosmetic spend. Repeat-buyer discounts also nudge fans toward sticking with the same team year after year, which explains some of Leviatán’s staying power.
Riot hasn’t publicly broken down full revenue figures for each capsule, so exact numbers and methodology remain unclear. What’s obvious is that brand identity and skin design are doing as much work as trophies when it comes to keeping VCT teams paid.
