Streamer Myth recently revealed he pocketed $4 million from YouTube for a two-year exclusive streaming contract. This disclosure came as Myth made his return to Twitch, effectively ending his YouTube stint.
The revelation got people debating the value of exclusive deals. While $4 million is nothing to sneeze at, Myth’s viewership on YouTube took a nosedive. Reports suggest his audience sometimes dwindled to a mere 100 viewers. It’s a far cry from his Twitch heyday with thousands of viewers.
YouTube’s strategy of luring top talent with fat checks hasn’t quite paid off as expected. The platform struggles to match Twitch’s community engagement and discoverability features, leaving many contracted streamers feeling like they’re shouting into the void.
Myth’s return to Twitch saw an immediate surge in viewership, pulling in 9,000 viewers on his first day back. The strong return to Twitch shows YouTube’s struggles in keeping viewers engaged.
The streaming wars continue to heat up, with platforms throwing serious cash at content creators. Myth’s experience proves these exclusive contracts lack long-term viability. YouTube will surely think twice before signing their next exclusive streamer deal.
