Twitch launches new miniatures and Lego categories

The platform expands its nerdy section.
LEGO building and miniatures painting collage
Twitch launches Lego and Miniatures categories (Image via Twitch)
TL;DR
  • Twitch introduces new categories for miniature painting and Lego building.
  • Twitch answers to growing miniature and Lego trends on YouTube.
  • Twitch continues to open doors toward more diverse content.

It’s rare that Twitch launches a new category on its website. But when they do, they react to a trend that is only going to get bigger.

The world’s largest streaming platform is launching two separate Miniatures and Lego brick building categories. Zach Bussey revealed the launch of the new categories in a Tweet on Wednesday.

For hobby enthusiasts, this is huge news. The Warhammer community will particularly benefit from these changes. It’s a nod to the growing popularity of these niche interests, and it might have a lasting impact on the growth of thought leaders and influencers in the space.


However, the past has shown that some particularly business savvy streamers tend to exploit the launch of new categories—especially since they are often under moderated. Fans are worried these new categories might get hijacked by streamers looking to show off more than just their brick-stacking skills.

We can be certain to see some streamers in bikinis display their newfound love for Legos. But normally, the hustler period phases out after a few weeks. Twitch has a history of dealing with suggestive content in unexpected places. You might remember the “Pools, Hot Tubs, and Beaches” category, which was born out of the “Just Chatting” section.

There’s also chatter about potential legal hiccups. Lego is pretty protective of its brand name, and some users are wondering if Twitch might step on some plastic bricks with this move.

Despite some of these concerns, most fans consider this move a win for Twitch. It’s another step away from its gaming-only roots, opening doors for more diverse content. If these categories take off, we might see more specialized streams in the future.

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